Creative leader with 15+ years of experience building brand systems grounded in product, performance, and real-world use.

Currently leading packaging, retail experience, and brand systems for a Swiss technical sportswear brand across skiing, cycling, and trail running — working across product, marketing, supply chain, and sales to ensure consistency from concept through to in-market execution.

Background spans agency leadership and product-based business ownership, combining creative direction with commercial ownership — from product development through to retail. Approach is rooted in building integrated systems where product, communication, and experience are aligned.

Active mountain runner competing in ultra-distance races across Europe. Product tester within current role.