X-Bionic @UTMB Mont Blanc 2025
A full-scale branding campaign for X-Bionic at UTMB Mont Blanc — booth design, live activations, and on-the-ground partnerships engineered to cut through the noise of one of the world’s most iconic endurance events.
Key roles:
- Campaign concept & guidelines
- Spatial design & build
- Art direction
- POS design
- Packaging design
- Graphic assets
- Apparel design
- Partnerships & activations